Pacerin (BY MIDEA FRIGICOLL HVAC)
Founded in 2019 by Manuel Monterrubio and Antonio Faya, Pacerin began as a digital-native brand builder on Amazon. Today, it has evolved to become MIDEA’s exclusive e-commerce subsidiary in Spain and France, driving the brand’s digital growth for MIDEA Group.
From a young tech-driven company to MIDEA’s e-commerce hub in Spain and France, PACERIN’s story is one of vision, innovation, and shared growth.
Antonio and Manuel share how passion, data, and purpose led to joining forces with one of the world’s leading groups to shape the future of e-commerce.
We lead MIDEA’s e-commerce strategy in Spain and France, integrating technology, logistics, and marketing to ensure a seamless digital experience for every customer.
Our data-based approach allows us to optimize performance across marketplaces and direct channels — connecting insights with business growth.
From content to conversion, we manage every step of MIDEA’s online presence, ensuring brand consistency and operational excellence.
As part of the MIDEA–Frigicoll joint venture, we combine global resources with local insight to grow MIDEA’s footprint across Spain and France.
We lead MIDEA’s online presence across Spain and France, integrating technology, logistics, and customer experience to deliver innovation at scale.
We aim to revolutionize the concept of branding
with a process based on data and analytics of
the customer journey, and in this way to be able
to create a brand identity around what users
really demand.
MIDEA is a global leader in smart home appliances and HVAC solutions, known for innovation, efficiency, and accessible technology.
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Starting from 0 in 2019 by Manuel & Antonio, Pacerin reach 7 figures business in 2022 and become in an eight‑figure business in 2024, thanks to its global agreement with Frigicoll and Midea
Since Pacerin took the reins, Midea and Comfee have become Amazon’s best‑selling air‑conditioning brands in Amazon.es
Address
Avenida Hispano Aviación 4-5-6
AERÓPOLIS
41300 Sevilla, Spain
Email info@pacerin.com
Join the Team
At Pacerin, part of MIDEA Frigicoll, we’re shaping the future of e-commerce in Spain and France.
We look for passionate professionals who want to make an impact through ecommerce, innovation, technology, and collaboration.
If you’re talented, driven, and ready to grow within one of the world’s leading groups — we’d love to hear from you.